The market balance has been disrupted, partly due to price increases in the French fry industry, causing a shift from seed potato cultivation to French fry potato cultivation. To address these challenges, HZPC is implementing a new ERP system in collaboration with FoodQloud. This system supports both long-term and short-term planning, providing HZPC with the flexibility to quickly adapt to changing conditions. With the implementation of this system, HZPC expects not only to work more efficiently but also to gain better insights into profitability per field, variety, or grower. This will enable the company to focus more on customer and grower relationships, without any job losses within the organization.