De Haan petfood

Efficient and sustainable collaboration with NetSuite

A few details

The Project

In 2019 De Haan Petfood was a loosely organized family business with about 15 employees and one technical production line. Automation was not a big priority in the organization. However, central insight and control over the financial and logistic flows of the organizaition was required to fullfill the great ambitions in years to come. The search started for a future-proof and scalable ERP system.

How we solved it

Our approach

NetSuite turned out to be a perfect fit for The Haan Petfood. The first phase of implementation focussed on organising a very large variety of product data and getting order- and inventory management set up. This resulted in more efficiency and saved a lot of time in the day-to-day business. Next step for The Haan Petfood is expanding in the European market with the use of retailers. NetSuite makes the connection to other commercial platforms very easy.

Efficient Order and Inventory Management

Organized diverse product data and streamlined operations, saving time and reducing errors.

Customizable ERP

Delivered a modular, scalable NetSuite platform tailored to their industry-specific needs and future growth.

Integrated Partner Portals

Enabled external partners to directly input work orders, reducing manual processes and enhancing collaboration.

Seamless Retailer Integration

Simplified connections to retailer platforms like GS1-DAS, supporting expansion in Western Europe.

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The full story

Sustainable policy as a guideline for the future

As a company in the pet food industry, when are you future-oriented? A question that Eddy Nijhof, CEO of De Haan Petfood and Board Member of the NVG (Dutch Pet Food Industry) is happy to answer: “With sustainable policies concerning your products, processes and people. It’s as simple as that. The rest will follow automatically.” With metal cans as the starting point for packaging, De Haan Petfood is already operating very sustainable. Nijhoff: “Metal cans are 100% recyclable. For us, the challenge is optimising our supply chain and internal processes. Reducing waste, reducing the internal paper flow, loading containers optimally and planning logistics. Automation plays a major facilitating role in this. In order to meet these challenges and our commercial expansion goals, we chose FoodQloud’s ERP application NetSuite.”

Collaborate more efficiently and sustainably with NetSuite

After having realised some emergency solutions within the old situation, De Haan Petfood started looking for a suitable ERP system for the pet food industry in 2020. During the selection process, NetSuite emerged as a serious candidate. Nijhoff: “Oracle NetSuite is a modular business software platform in the cloud, which allows us to start small and add modules in the future. In addition, the platform is very open with a view to industry-specific NetSuite partner add-ons and links with web shops, for example. The basis consists, as standard, of ERP, CRM, Business Intelligence and — what we find very useful — partner portals. An external partner arranges sales for us on the Greek market. By means of the NetSuite partner portals, they can directly enter work orders instead of manually forwarding Word documents. This saves time and reduces the risk of errors. This way, we can work together more efficiently and sustainably.”

“From a solid foundation, in which FoodQloud plays a major role, we want to grow to an annual turnover of 25 to 30 million Euro’s.”

– Eddy Nijhoff (CEO De Haan Petfood)

Order management and Inventory management as starting point

In addition to its own brands of dog and cat food, De Haan Petfood produces many private label products for large retailers, among others. The first phase of the NetSuite implementation project focuses on organising a large variety of product data and getting order and inventory management in order. Eddy: “This allows us to save a lot of time in our day-to-day business.”

Ambitious plans for the future

In just one and a half years, De Haan Petfood managed to match their record turnover of 12 million with only 20 permanent employees. Eddy: “We are now laying the foundation for our future plans. From a solid foundation, in which NetSuite by FoodQloud plays a major role, we want to grow to an annual turnover of 25 to 30 million Euro’s. Central to these future plans is expansion in the Western European market with premium canned dog and cat food. For this, we need to be able to connect easily to the retailers’ commercial platforms, including through GS1-DAS. With NetSuite, this is very easy. Also, in the field of packaging management, production management, warehouse management and quality management, we will be able to act quickly in the future if the need arises.”

About De Haan Petfood

De Haan Petfood produces food for dogs and cats. The products, delivered in cans, are based on meat chunks in gravy. These products are marketed under their own brands Rokus, Astor, Wodan, Max & Mickey, Ferry & Mimi, as well as various private labels. De Haan Petfood’s products are exported worldwide to over forty countries. In December 2023, De Haan Petfood became a part of global player United Petfood.

De Haan Petfood